Part 4
Corporate Bitcoin Treasury Strategies
Chapter 13
The Metaplanet Story
A Japanese hotel company reinvents itself as a bitcoin treasury, linking Chapter 3's Japan case to corporate strategy.
Building Japan's bitcoin standard
Simon Gerovich describes Metaplanet's pivot from hospitality to treasury management.
Sources in this chapter
Why it's included
Metaplanet's CEO at Strategy World 2026 on pivoting from hotels to bitcoin.
VerifiedRelated commentary
A Japanese hotel company reinvents itself as a bitcoin treasury, linking Chapter 3's Japan case to corporate strategy.
A monetary premium is the value an asset carries beyond its use. Japan shows that premium can drain away over decades.